BERLIN, DE – 13/01/2026 – (SeaPRwire) – Market Logic Software and Zappi have entered into a strategic technology partnership aimed at reshaping how enterprises create, refine, and validate new product ideas. By linking their respective AI platforms through an agentic AI framework, the two companies are enabling organizations to move from insight to innovation with greater speed, scale, and confidence.
At the core of the collaboration is an AI-to-AI integration that connects Market Logic’s Innovation Studio with Zappi’s consumer insights capabilities. Purpose-built DeepSights AI agents within Market Logic continuously scan and synthesize market research, news, and internal business data, helping teams surface opportunity spaces, generate concepts, and make evidence-based decisions earlier in the innovation cycle.
Once concepts are formed, organizations can move seamlessly into real-world validation. Through direct integration with Zappi, users can rapidly test ideas with real consumers, ensuring feedback is incorporated efficiently and reducing the risk of late-stage failure. This unified workflow shortens time to market while increasing the likelihood that new products resonate with target audiences.
Olaf Lenzmann, Chief Product and Innovation Officer at Market Logic Software, said the partnership reflects the company’s broader vision of building an open intelligence ecosystem. He noted that connecting best-in-class AI solutions allows customers to develop differentiated propositions at scale, supported by continuously updated insights.
Steve Philips, Founder and Chief Innovation Officer at Zappi, emphasized that competitive advantage increasingly comes from how well insight systems work together. He explained that agentic AI makes it possible to integrate platforms seamlessly at enterprise scale, unlocking greater value from existing data and research investments.
As organizations face a rapidly expanding AI landscape, interoperability and data flow have become critical success factors. Through partnerships such as this, Market Logic is assembling an ecosystem of complementary AI technologies designed to support end-to-end workflows and enable always-on, scalable insights that drive business growth and innovation.
About Market Logic Software
Market Logic Software is a leading SaaS provider of market intelligence and insights solutions. Powered by DeepSights, its purpose-built AI for insights, the platform equips decision-makers across enterprises with trusted intelligence at speed and scale. For more than 15 years, Market Logic has supported hundreds of consumer-focused brands worldwide in becoming insights-driven organizations. Companies such as Unilever, Vodafone, Bayer, and Tesco rely on Market Logic to guide innovation and strategic market decisions. More information is available at https://marketlogicsoftware.com/.
About Zappi
Zappi is a consumer insights platform that helps brands win by keeping the voice of the consumer at the center of decision-making. Its AI-powered software delivers connected, real-time insights that enable faster and more confident choices across product development and marketing. Trusted by more than 350 brands globally, Zappi has been recognized with multiple industry awards, including Best Marketing Insights Platform by the MarTech Breakthrough Awards and the MRS Best Technology Innovation Award 2025. A certified B-Corp, Zappi is committed to net-zero emissions, workplace equity, and positive community impact, with teams across more than 13 countries.
source https://newsroom.seaprwire.com/technologies/market-logic-software-and-zappi-form-ai-partnership-to-accelerate-insights-led-product-innovation/
