SAN FRANCISCO, CA – 12/09/2025 – (SeaPRwire) – In an era where artificial intelligence and analytics are becoming inseparable, GoodData has taken a significant step forward by acquiring Understand Labs, a young but pioneering company specializing in data storytelling and agentic analytics. The acquisition, announced today, reflects not only the acceleration of GoodData’s growth strategy but also the broader industry trend of moving beyond static dashboards toward human-centered, explainable, and decision-driven analytics experiences. Industry analysts note that the deal positions GoodData to redefine how organizations interact with data, transforming analytics from passive reporting into an active, collaborative partner in enterprise decision-making.
Founded in 2021 by Peter Fedorocko, who previously co-founded Stories.bi (later acquired by Workday), Understand Labs has rapidly established itself as a leader in addressing one of analytics’ most persistent challenges: the so-called “last mile” of data. While businesses have long invested heavily in collecting and visualizing data, many still struggle to translate those visualizations into actionable understanding. Understand Labs designed its technology specifically to bridge this gap, offering software development kits (SDKs) that empower companies to build custom solutions. Its innovations have already been applied across industries such as e-commerce, logistics, media, and retail, helping decision-makers move from static dashboards to dynamic, narrative-driven insights.
GoodData’s CEO and founder, Roman Stanek, emphasized the strategic value of the acquisition, framing it as a turning point in the evolution of analytics. “The analytics industry is at an inflection point,” Stanek said. “Enterprises no longer want just charts or numbers—they need systems that interpret, explain, and guide. By integrating Understand Labs’ storytelling technology into our AI-native platform, GoodData is fast-tracking the industry’s shift toward agentic, explainable, and actionable analytics. This is about enabling AI to become a trusted partner in daily business decision-making, not just a background tool.”
According to both companies, the integration of Understand Labs’ capabilities will enable GoodData to significantly enhance its analytics platform. Business teams using the platform will experience faster transitions from insights to action, supported by more natural and intuitive interactions. Among the immediate benefits expected from the acquisition are:
- Enhanced AI-generated narratives that improve transparency, highlight key drivers behind business outcomes, and facilitate natural language conversations with data.
- Faster development of agentic workflows that integrate directly into dashboards, allowing users to interact with data more fluidly and proactively.
- New guided decision-making options that give business users more accessible entry points to engage with AI-generated recommendations and insights.
Peter Fedorocko, now appointed as Field CTO at GoodData, echoed Stanek’s enthusiasm. Reflecting on their prior collaborations, he remarked: “Over the past six months, we’ve had the chance to work closely with GoodData on several large-scale enterprise projects. What stood out was how their composable and developer-friendly platform amplified our storytelling technology. By joining forces, we are combining deep expertise in augmented analytics with a robust AI-native platform. Together, we are not just responding to the market—we are shaping the future of enterprise intelligence.”
Industry observers view the acquisition as a timely move. With businesses increasingly relying on data-driven decision-making, there is growing demand for analytics platforms that go beyond traditional visualization. The integration of natural language narratives, explainability, and agent-driven features offers a more humanized approach, making advanced analytics accessible not only to data scientists but also to everyday business users. Analysts predict that GoodData’s expanded capabilities will lead to stronger adoption rates and deeper engagement within its customer base, which already includes over 140,000 companies and 3.2 million active users worldwide.
Looking ahead, GoodData plans to roll out a wave of new features in 2025, including embedded AI agents designed to guide decision-making processes and deliver context-specific insights. These developments are expected to accelerate the company’s roadmap for agent-driven analytics and storytelling, reinforcing its reputation as a leading innovator in the field. By combining speed, scale, and trust with advanced human-centered intelligence, GoodData aims to make AI not just a technical layer, but a strategic partner for enterprises navigating increasingly complex business environments.
Founded in 2007, GoodData operates globally with offices in both the U.S. and Europe. With the addition of Understand Labs’ expertise and technology, the company is poised to further its mission of transforming how organizations unlock the value of data—embedding intelligence everywhere it is needed, from real-time operations to high-level strategic decisions.
source https://newsroom.seaprwire.com/technologies/gooddata-expands-ai-native-analytics-capabilities-with-strategic-acquisition-of-understand-labs/
