SINGAPORE - SeaPRwire, the leading press
release distribution platform in Southeast Asia, has announced plans to
launch a suite of proprietary martech solutions tailored to gaming and esports
brands looking to expand engagement across the high-growth region in 2024.
According to SeaPRwire's 2023 Southeast Asia Digital Trends Report,
nearly 60% of the 650 million residents across SEA now play games regularly -
one of the highest penetration rates globally. At the same time, most gaming
companies lack targeted marketing technology to cost effectively maximize
awareness and conversions in each distinct market.
SeaPRwire seeks to bridge this gap with a integrated stack designed
specifically for gaming brands' unique needs including:
l
Multi-Channel Press Release
Distribution
l
Influencer Marketing Activation Platform
l
Tailored Media & Audience Insights
l
Campaign Performance Analytics
In an interview James Scott, SeaPRwire's Chief Strategy Officer,
explained how the new offering will empower gaming marketers to optimize
branding initiatives as competition intensifies.
Rapid Gaming
Industry Growth Across Southeast Asia
Scott points to projections estimating the SEA gaming market reaching
$5.4 billion USD by 2027, up from $2.4 billion in 2021.
"Rising consumer spending power across SEA's young, tech savvy
population has fueled gaming's meteoric expansion," Scott said. "Our
data shows genres like multiplayer online battle arena (MOBA) and battle royale
resonating strongly - with mobile emerging as the clear platform of
choice."
While Scott believes the momentum sustains long-term, increasingly
crowded app stores now force developers to creatively engage consumers. Yet
limited experience with digital marketing leaves many local gaming firms
ill-equipped versus global players with robust war chests.
"Many talented SEA gaming shops recognize they need to level up
marketing capabilities rapidly as competition mounts from players with vast
resources lead by Tencent and Sea Ltd," Scott noted. "Our tools help
them compete."
Closed-Loop
Approach for Gaming Brands
SeaPRwire's gaming suite aims to open a simple, unified access point
for developers and publishers to deploy integrated digital campaigns while
benchmarking effectiveness.
Core components as
detailed by Scott include:
Localized Press Release Creation & Distribution: Reach SEA's
mainstream, gaming and crypto media outlets through culturally resonant
announcements and news event coverage.
Relevant Influencer Marketing: Activate and manage gaming content
creators, streamers and key opinion leaders matching titles' motifs and
community profiles through self-serve influencer marketplace.
Tailored Consumer & Media Intelligence: Tap real-time insights on
audience preferences, media landscapes and campaign analytics through gaming
dashboard to refine targeting and creative.
"Too often client acquisitions, community management and public
relations operate in silos - inhibiting gaming brands from conveying consistent
narratives or maximizing budgets," said Scott. "Our platform combines
indispensable capabilities via unified view to multiply marketing
efforts."
Early gaming partners gearing up for the 2024 launch include prominent
Malaysian eSports team Orange Esports and Singapore-based indie developer
PixelBeam - both leveraging existing SeaPRwire services today.
PixelBeam CEO Janine Teo said, "As a small startup, we struggled
bridging media and influencers in a highly fragmented landscape with limited
resources - until we found SeaPRwire. Their gaming stack connects all the
pieces to help us cost-effectively engage fans across multiple SEA markets at
once versus repetitive one-off campaigns."
Scott expects gaming brands participating in 2024 beta trials to
achieve similar visibility, traffic and community gains observed from current
gaming clients seeing 2-3X increased website visitors and 10-15% boosts in
title downloads when deploying SeaPRwire.
"SEA's gaming rush requires proven growth catalysts - we simplify
what makes consumer connections possible at scale."
To learn more about SeaPRwire's upcoming integrated gaming suite
visit: www.SeaPRwire.com
About SeaPRwire
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire
distribution services to media relations and marketing communications
professionals. SeaPRwire's platform allows clients to identify key factors of
their press releases and measure meaningful impact. It has a
strong media network in Southeast Asia, indexing news from thousands of
worldwide sources. SeaPRwire's media network support multi-lingual press
release distribution, including English, Chinese, Vietnamese, Thai, Malay, Indonesian,
Filipino and more.
Media Contact
Tina Lee, PR manager
cs@SeaPRwire.com
SOURCE: https://seaprwire.blogspot.com/2024/01/seaprwire-to-unveil-gaming-brand.html
