SINGAPORE - As Southeast Asia's nearly 700 million consumers flock to
gaming, developers face oversaturated app stores demanding creative user
acquisition strategies. Yet complex, fragmented regional media landscapes often
overwhelm marketing teams.
To simplify earning relevance, SeaPRwire - the leading press release platform in SEA - compiled
5 best practices for gaming companies to cut through noise via news
distribution.
In an interview, James Scott, SeaPRwire's Chief Strategy Officer,
explained how their data platform and distribution network helps gaming brands
strategically engage mobile-first audiences across different countries to drive
downloads.
#1. Spotlight
Localized Use Cases
Generic announcements fall flat across this diverse region. Tailor press release topics to resonate in each
market.
For example, showcase popular streamers or gameplay styles unique to
each area - while conveying culturalization like language support.
#2. Align Campaigns
to Events
Syncing news with major gaming tournaments like SEA Games or
conferences like Gamescom Asia amplifies exposure.
Time product launches and partnerships to ride the coattails of these
moments versus releasing in silos.
#3. Engage Macro
Influencers
Big names drive hype but nano and micro gaming personalities better
convert communities.
"Backing lesser known streamers and bloggers aligned to brand
ethos nets authentic engagement cost effectively," Scott said.
#4. Experiment
Across Platforms
Console and PC gaming thrives in wealthier SEA cities but mobile
penetration propels growth overall.
Test exposure across both traditional and endemic gaming outlets to
see what sticks.
#5. Quantify
Results
Vanity metrics like impressions distract. Monitor referral traffic,
account signups and rank improvements relative to competing titles to
continually optimize.
Gaming Client
Success Highlights
SeaPRwire analyzed data from dozens of gaming clients over the past
year confirming companies that follow these tips achieve up to 2x the pickup
and engagement.
Several case studies showcase the impact:
l
Philippine publisher Ultra Level's mobile RPG Avengers920 saw a 21%
increase in App Store downloads within 2 weeks after issuing a press release
through SeaPRwire announcing a collaboration with local esports team NXPE.
l
Singapore-based indie developer PixelBeam's new Tower Builder title
secured features in gaming review sites GameAxis and Ungeek.ph leading to a 12%
boost in wishlists following SeaPRwire distribution.
l
After issuing multiple releases highlighting Malaysian culturalization
and influencer marketing surrounding the SEA Games, Malaysia-based publisher
GoalHero saw iOS downloads climb 13% and Android installs rise 8%
month-over-month.
"Rather than reinventing wheels, our framework leverages insights
earned guiding regional gaming brands to emulate proven strategies,"
concluded Scott. "Sustainable growth relies not just on great games but
also efficient user discovery - we enable both."
To learn more about SeaPRwire's solutions for gaming companies visit: www.SeaPRwire.com
About SeaPRwire
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire
distribution services to media relations and marketing communications
professionals. SeaPRwire's platform allows clients to identify key factors of
their press releases and measure meaningful impact. It has a
strong media network in Southeast Asia, indexing news from thousands of
worldwide sources. SeaPRwire's media network support multi-lingual press
release distribution, including English, Chinese, Vietnamese, Thai, Malay, Indonesian,
Filipino and more.
Media Contact
Tina Lee, PR manager
cs@SeaPRwire.com
SOURCE: https://seaprwire.blogspot.com/2024/01/seaprwire-guidelines-help-online-game.html
