Seoul, Korea - SeaPRwire, Asia's leading press release distribution platform, has
entered into an exclusive partnership with Seoul-based ARTIVE - Korea's top
metaverse agency, to promote K-pop artists' virtual concerts to media outlets
and fans globally.
This groundbreaking collaboration aims to drive greater awareness of
K-pop metaverse events by leveraging SeaPRwire's media network spanning over
80,000 news sites and journalist contacts across Southeast Asia.
According to James Scott, Chief Strategy Officer at SeaPRwire,
"As Korean pop music continues to grow rapidly in international
popularity, an increasing number of top K-pop artists like BLACKPINK and BTS are
launching virtual concerts and fan events in metaverse environments to engage
with their global fanbase. Our partnership with ARTIVE will enable the
promotions for these online events to achieve wider visibility through targeted
press release distribution."
ARTIVE has produced metaverse concerts for leading performers like
GFRIEND, (G)I-DLE and MAMAMOO that attracted over 50 million global views to
date. Through this tie-up with SeaPRwire, ARTIVE aims to drive 10 times more
media coverage for its next slate of concerts by K-pop groups APINK, ATEEZ and
AleXa in the second half of 2023.
Scott added, "K-pop is now a multi-billion dollar global
phenomenon, with some bands outselling even major Western popstars. As Korean
talent agencies increasingly integrate technologies like VR, blockchain and
NFTs as tools to foster deeper fan connections, communicating these web 3.0
strategies effectively to media becomes pivotal. Our press release services can make that
happen quickly."
According to SeaPRwire's analysis, online press releases result in a
20% higher clickthrough rate compared to other digital marketing channels like
email, social media and banner ads. The company expects entertainment &
media press releases to account for over 30% of its Korean content distribution
volume this year - on par with leading industries like IT and business services.
SeaPRwire's platform makes it easy for brands to craft press releases
in Korean and English and distribute them to the most relevant journalists
globally. Advanced analytics provide real-time monitoring of which outlets pick
up the news stories. The end-to-end solutions are aimed at boosting clients'
brand building, website traffic and fanbase engagement - key success markers
for monetization.
"With Hallyu's rising influence, this is the perfect time for
Korean artists to amplify their presence worldwide through impactful PR
strategies. We're excited to make that happen," Scott concluded.
About SeaPRwire
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire
distribution services to media relations and marketing communications
professionals. SeaPRwire's platform allows clients to identify key factors of
their press releases and measure meaningful impact. It has a
strong media network in Southeast Asia, indexing news from thousands of
worldwide sources. SeaPRwire's media network support multi-lingual press
release distribution, including English, Chinese, Vietnamese, Thai, Malay, Indonesian,
Filipino and more.
Media Contact
Tina Lee, PR manager
cs@SeaPRwire.com
SOURCE: https://seaprwire.blogspot.com/2024/01/seaprwire-partners-with-seoul-metaverse.html
