Seoul, Korea - SeaPRwire, Asia's leading press release distribution platform,
today released a new analysis showing that entertainment stocks in South Korea
significantly outperformed the wider stock market in 2022.
According to SeaPRwire's proprietary media analytics engine,
entertainment companies that actively leveraged public relations saw their
stock valuations soar by an average of 23% last year, compared to a 2% dip in
Korea's benchmark KOSPI index.
Driving this outperformance was a surge in positive media coverage and
public engagement powered by K-pop groups, Korean films and online content
breaking popularity records both domestically and abroad.
SeaPRwire distributed over 5,000 press
releases related to Korean entertainment in 2022, an 100% year-on-year
increase. The top stories generating the most publicity centered around new
album launches, concert tours, celebrity brand endorsements and forays into web
3.0 by top talent agencies.
"Over the last decade, South Korea has emerged as a dominant cultural
superpower, spearheaded by its music, movies and TV shows resonating strongly
with global audiences." said James Scott, Chief Strategy Officer at
SeaPRwire. "Entertainment is now one of Korea's highest profile export
industries, creating immense economic value. Smart PR and communications
strategies have played a key role in amplifying K-culture's success."
Scott points to the breakout girl group BLACKPINK as a prime example.
When their management agency YG Entertainment distributed a press release
announcing BLACKPINK's 2022 World Tour through SeaPRwire, it secured over 300
media placements and contributed to a viral social media trend that amplified
hype around the group to new highs. This media momentum translated into the
tour grossing over $100 million in ticket sales.
The analysis notes that Korean entertainment stocks are likely to
continue their bull run in 2023. Online platforms like Disney+ launching Korean
content channels to satisfy subscriber demand could provide another boost.
Consequently, SeaPRwire forecasts entertainment press release distribution in
Korea to grow 50% this year.
"For Korean artists, production houses and agencies looking to
drive greater publicity and engagement with domestic and international fans
this year, actively communicating key announcements through newswires should be
a core strategic priority," Scott recommended.
With over 80,000 media outlets and 300 million social media
influencers indexed in its Branding Insights database, SeaPRwire enables Korean
entertainment brands to identify high-impact publications and personalities to
maximize the visibility of their press releases across both traditional and
digital channels - ultimately enhancing public image, while also driving
website traffic, streaming numbers and box office sales.
About SeaPRwire
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire
distribution services to media relations and marketing communications
professionals. SeaPRwire's platform allows clients to identify key factors of
their press releases and measure meaningful impact. It has a
strong media network in Southeast Asia, indexing news from thousands of
worldwide sources. SeaPRwire's media network support multi-lingual press
release distribution, including English, Chinese, Vietnamese, Thai, Malay,
Indonesian, Filipino and more.
Media Contact
Tina Lee, PR manager
cs@SeaPRwire.com
SOURCE: https://seaprwire.blogspot.com/2024/01/seaprwire-analysis-korean-entertainment.html
