DALLAS, TX – 30/07/2025 – (SeaPRwire) – In a bold stride towards the future of autonomous digital operations, HighLevel has introduced its most transformative upgrade yet: the Model Context Protocol (MCP) server. Designed to dramatically enhance the capabilities of AI agents within business systems, MCP empowers these intelligent assistants not only to offer suggestions but to take decisive, automated actions on behalf of users—without the need for human intervention. This leap forward represents a significant milestone in the evolution of AI infrastructure and opens the door to a new paradigm in business process automation.
Traditionally, AI tools have operated on the periphery of core business functions, offering guidance, insights, or limited interactions such as chatbot responses or scheduling suggestions. HighLevel’s MCP Server disrupts this model entirely. By granting AI agents secure, direct access to operational tools, the platform transitions AI from a passive observer into an active participant in business workflows. This technology allows agents to autonomously manage appointments, follow up with sales leads, update customer databases, handle transactions, and execute dozens of administrative functions without requiring a single click from the user.
“MCP gives AI agents the power to actually run parts of your business,” said Varun Vairavan, Co-Founder of HighLevel. “They’re not just assistants anymore—they’re operators capable of executing complex workflows, 24/7.”
At launch, the MCP Server comes integrated with 21 essential tools ranging from contact and calendar management to pipelines, conversations, and payment systems. Users can easily issue access tokens, determine permissions, and begin building sophisticated automation chains instantly—without writing code or configuring complex backend systems.
What makes this release particularly disruptive is its commitment to simplicity, scalability, and accessibility. MCP has been engineered to work out-of-the-box with leading AI platforms like Cursor, Windsurf, and OpenAI’s Playground. Unlike many AI implementations that require extensive developer resources or infrastructure integration, MCP is purpose-built for non-technical users. It prioritizes a plug-and-play philosophy that democratizes advanced automation across industries and business sizes.
The capabilities unlocked by MCP extend beyond static task execution. Businesses can now deploy AI agents to handle a wide range of live interactions: answering inbound calls, running outbound appointment calls, confirming or rescheduling meetings, responding to text messages instantly, and launching highly targeted cold outreach campaigns via email and SMS. These same agents can even build websites, sales funnels, and advertising content using natural-language instructions through a feature called Vibe Coding—eliminating the need for development or design expertise.
According to Karan Agarwal, Director of Engineering for AI & Marketplace at HighLevel, the launch of MCP represents more than a feature upgrade—it’s a complete reimagining of how users interact with software. “MCP shifts workflows from UI-driven clicks to natural, conversational interactions through both text and voice,” he noted. “It redefines human-AI collaboration by replacing dashboards with dialogue.”
This evolution is further supported by deeper integration with HighLevel’s own AskAI assistant, a voice- and text-activated interface designed to simplify complex business management. With AskAI and MCP working together, users can orchestrate entire business systems simply by stating their goals, transforming the way professionals engage with digital tools.
Already, early adopters in HighLevel’s global user base are showcasing real-world applications of MCP across YouTube and community channels. These case studies highlight the versatility and efficiency gains possible when AI agents are empowered as true operational teammates.
With over 2 million businesses already leveraging HighLevel’s all-in-one operating system—and more than 1.6 billion messages sent monthly through the platform—the release of MCP signals a major scaling opportunity. HighLevel plans to expand the MCP’s toolset from 21 to more than 250 by the end of the year, encompassing the entire spectrum of marketing, sales, customer support, and financial operations.
This move is part of HighLevel’s broader strategic roadmap focused on turning automation into real-world ROI. By shifting AI from an accessory to an essential business driver, the company continues to lead the charge in reshaping how entrepreneurs, agencies, and digital-first teams operate at scale.
For more details and access to the MCP Server, visit: www.gohighlevel.com
About HighLevel
HighLevel is an AI-powered business operating system that supports more than two million businesses worldwide. Tailored for agencies, entrepreneurs, and digital-first teams, the platform integrates CRM, marketing automation, communication, payments, and AI capabilities into a unified solution. Founded in 2018, HighLevel is on a mission to simplify and scale business operations through smart, purpose-built technology and a rapidly expanding global community.
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