DUBAI, UNITED ARAB EMIRATES – 19/11/2024 – (SeaPRwire) – Floki, the innovative blockchain ecosystem, has announced a landmark partnership for its Valhalla blockchain-based MMORPG, marking a significant milestone in the global gaming and cryptocurrency industries. This partnership solidifies Valhalla’s position as a key player in blockchain gaming while tapping into the Middle East’s burgeoning crypto economy.
The collaboration with Dubai’s prestigious Mall of the Emirates will bring Valhalla’s branding to an international stage through a robust marketing campaign. From November 15 to December 12, visitors to the mall will witness Valhalla’s presence across 93 digital screens, introducing the blockchain game to thousands of potential users daily. This initiative marks a powerful step in promoting crypto-based gaming to a diverse, global audience.
Why Dubai and Mall of the Emirates Are Strategic Choices
Located along Sheikh Zayed Road, the Mall of the Emirates has earned its reputation as one of the world’s most iconic shopping destinations. Since opening in 2005, it has served as a hub for both residents and tourists, attracting a daily average of 111,500 visitors. The mall’s sprawling 255,489 square meters feature over 630 retail outlets, including 80 luxury stores and 250 flagship shops, alongside unique attractions such as Ski Dubai, Magic Planet, and VOX Cinemas. With over 100 dining venues, it is a cultural and commercial melting pot for Dubai’s diverse population and international tourists.
The decision to focus on Mall of the Emirates aligns seamlessly with Valhalla’s mission to expand its reach within the UAE. The country is recognized as a critical market for blockchain adoption, with Dubai leading as a global crypto hub. Recent reports highlight the UAE’s robust crypto economy, which recorded $34 billion in transactions between July 2023 and June 2024. This represents an impressive 42% year-on-year growth, significantly outpacing the MENA region’s average.
The UAE’s transformation into a crypto powerhouse is underpinned by progressive initiatives like the Virtual Asset Regulatory Authority (VARA) and the Dubai International Financial Centre (DIFC), which provide a welcoming regulatory framework for digital assets. This environment has attracted major industry players, making Dubai an ideal launching pad for Valhalla’s promotional efforts.
Strengthening Crypto Adoption Through Valhalla
Valhalla, a blockchain-based massively multiplayer online role-playing game (MMORPG), offers players an immersive gaming experience inspired by Norse mythology. Players explore virtual worlds, tame and battle creatures called Veras, and engage in strategic hexagonal combat, all within a player-driven economy that leverages blockchain technology.
This campaign at Mall of the Emirates builds upon Valhalla’s broader effort to establish itself in the Dubai market. The initiative follows Floki’s marketing success at WAFI Mall, where its branding was featured across 18 digital screens in a four-week campaign running from November 8 to December 5. Together, these efforts underscore Floki’s determination to dominate the UAE’s crypto scene by bridging the gap between gaming, blockchain, and local culture.
Valhalla and Floki’s vision extends beyond gaming, aiming to integrate blockchain into mainstream consumer experiences. By showcasing Valhalla at one of Dubai’s busiest commercial venues, the campaign aspires to increase awareness, adoption, and active engagement within the Floki ecosystem.
About Valhalla
Valhalla stands at the intersection of blockchain innovation and entertainment. The game immerses players in a Norse-inspired universe where they can discover, tame, and battle fantastical creatures while earning rewards within a dynamic, blockchain-driven economy. The unique player-driven marketplace and strategic gameplay make Valhalla a pioneer in the blockchain gaming space.
About Floki
Floki is more than just a cryptocurrency; it represents a movement centered on community, utility, and philanthropy. As the native token of the Floki Ecosystem, it powers innovative projects like Valhalla while striving to become the most recognized cryptocurrency in the world. With a global community of over 490,000 holders, Floki is positioned to make blockchain accessible to all.
SOURCE: FLOKI
by Arrow123
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