SINGAPORE - SeaPRwire, the leading press
release distribution platform in Southeast Asia, has announced a new
partnership initiative aimed at collaborating with top PR agencies across Indonesia to better
serve regional brands.
As one of the fastest growing communications markets globally,
Indonesia presents immense opportunities but also complexities for brands
looking to effectively engage consumers and businesses.
SeaPRwire's partnership framework provides local agencies preferred
access to the company's suite of earned media solutions to strategically
elevate clients' visibility and trust.
In an interview, James Scott, SeaPRwire's Chief Strategy Officer,
explained the impetus behind the partnership offensive to empower Indonesian PR firms with advanced
capabilities meeting modern brand challenges.
Surging Indonesian
Communications Industry
Over the last decade, Indonesia's public relations and media industry
has rapidly evolved from a niche sector reserved for only the largest domestic
conglomerates to an essential capability sought after by enterprises of all
sizes.
Scott points to the proliferation of PR agencies and media outlets
launching to meet accelerating market demand as Indonesian audiences grow more
influential across the greater APAC region.
"Indonesian consumer preferences and opinions now sway brands
across categories - well beyond just local companies," remarked Scott.
"We've seen retailers, technology platforms and even global financial
institutions make Indonesia a priority market. But capturing mindshare requires
strategic communications expertise that many still lack."
SeaPRwire Partnership Network
To address this gap in modern communications acumen, SeaPRwire looks
to proactively collaborate with Indonesian agenices to augment capabilities.
The newly launched partnership program provides participating firms
extensive resources to better serve clients including:
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Proprietary Media & Influencer Database for Indonesia
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Dedicated Indonesian PR & Communications Experts
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Press Release Writing, Translation & Distribution
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Campaign Performance Analytics & Reporting
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Strategic Planning & Execution Guidance
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Customized Media Relations Training
Scott emphasized that by combining decades of regional expertise with
LOCAL execution through vetted agency partners, brands receive the best of both
worlds - global strategy adapted for Indonesian cultural nuances.
Driving More Value
for Indonesian Clients
Early partners tapped to join SeaPRwire's Indonesian network include
marquee names MR Asia, Awesome Relations and SPComms recognized for leading top
enterprises' strategic communications programs.
"Our partnership allows us to supplement teams with needed
subject matter expertise critical for conveying compelling thought leadership
on behalf of our clients," said MR Asia President Michael Mahendra.
Awesome Relations CEO Veno Darmawan highlighted SeaPRwire's value in
providing smaller agencies campaign management tools typically out of budget
reach along with global distribution conduits.
As the partnership initiative gains steam, Scott says SeaPRwire will
continue expanding the partner ecosystem to elevate capabilities market-wide.
He points to early collaborations already driving strong results for shared
clients:
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2.7X more media pick up versus average agency campaigns
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172% increase in monthly website traffic, on average
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29% boost in referral conversions, on average
"We view this as a long-term investment - by transferring our
knowledge to local communications experts that creates a rising tide for the
entire Indonesian earned media industry to better showcase regional
brands."
To learn more about SeaPRwire’s partnership program, visit: www.SeaPRwire.com
About SeaPRwire
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire
distribution services to media relations and marketing communications
professionals. SeaPRwire's platform allows clients to identify key factors of
their press releases and measure meaningful impact. It has a
strong media network in Southeast Asia, indexing news from thousands of
worldwide sources. SeaPRwire's media network support multi-lingual press
release distribution, including English, Chinese, Vietnamese, Thai, Malay,
Indonesian, Filipino and more.
Media Contact
Tina Lee, PR manager
cs@SeaPRwire.com
SOURCE: https://seaprwire.blogspot.com/2023/12/seaprwire-unveils-new-initiative-to.html
