Singapore - SeaPRwire, the leading press
release distribution platform in APAC, has introduced a new
Media-Empower-Pack as part of its Branding-Insight Program tailored to help
forex brokerages and trading platforms expand their media visibility and accelerate
user acquisition goals.
The package provides an all-in-one media
relations toolkit for forex brands including distributing press releases to top
financial publications, building targeted media lists, personalizing outreach
and tracking ROI - all from one intuitive dashboard.
Over the past year, SeaPRwire has shown a strong track record of
success for forex trading platforms in earning high-authority coverage and
improving business KPIs through its integrated earned media solutions.
Earning Targeted
Finance Sector Exposure
According to James Scott, Chief Strategy Officer of SeaPRwire, forex
companies can especially benefit from amplifying press announcements and
company news to relevant reporters in the finance trade media. Distributing press releases directly
into the inboxes of fintech journalists allows forex trading platforms to
rapidly grow brand awareness and establish thought leadership.
In one case study, SeaPRwire helped FP Markets secure over 100
features in 8 months - including Tier 1 outlets like Reuters, Bloomberg and
Yahoo Finance - dramatically improving domain authority and search visibility.
Another forex brokerage achieved 1.2 million annual web visits, 5000+ new site
registrations and $18 million in transaction volume from an earned media
strategy focused on high-authority finance and business outlets over a 6 month
period.
Building
Credibility for Emerging Forex trading platforms
For newer forex brands aiming to compete against established players,
Scott emphasizes that media traction is key to building consumer trust and
confidence quickly. This influences sign-up rates significantly as investors
look for social signals like press coverage to assess legitimacy before sharing
personal data or deposits.
"Getting validated by trusted finance publications helps portray
reliability and technical competency from a third-party perspective - the type
of social proof that appeals to investors evaluating platforms," Scott
explains.
Through SeaPRwire's geo-targeted distribution and localized media list
building capabilities, forex startups can match releases and pitching to the
regions and languages of their priority user bases for better contextual
relevance. This ensures messages resonate in-market. Advanced monitoring also
enables teams to track pick-up by country and calibrate efforts accordingly.
Forex trading
platforms Empowered with Complete Media Toolkit
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SeaPRwire's Media-Empower-Pack takes integrated media relations to the
next level by combining:
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Global press release distribution in 17 languages to over 8,000 media
contacts
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Media list building for financial publications with adjustable
geo-targeting
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Continually updated individual journalist contacts for personalized
pitches
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Impact tracking across print, online, broadcast and social media
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User-friendly AI dashboards for monitoring and analytics
"We understand forex brands require go-to-market solutions that
merge speed and precision. Our tech-enabled offerings provide that edge,"
Scott asserts.
Harness SeaPRwire's
Media Machine to Accelerate Platform Growth
As competition intensifies between forex brokers, SeaPRwire presents
the opportunity to cost-efficiently increase visibility, credibility and user
growth through advanced earned media strategies. No longer reliant on purely
paid channels, forex companies can tap into qualified audiences and tier-1
business outlets at scale.
"Our Media-Empower-Pack arms forex companies with the complete
toolkit to punch above their weight class. It's about securing top-notch
coverage, improving SEO and accelerating acquisition - all in a simplified
platform purpose-built for today's media terrain," Scott concludes.
Discover more about SeaPRwire's integrated media relations solutions
for forex trading platforms at www.SeaPRwire.com.
Accelerating
Milestones for Leading Asia Forex Broker through Targeted Release Distribution
As evidence of SeaPRwire's forex media relations impact, one major
Asia-based brokerage turned to the company's solutions after suffering from
limited visibility despite years in business. With a seasoned leadership team
and multiple international licenses, they possessed the operational maturity to
rapidly scale, yet lacked brand awareness regionally.
By coordinating announcements revealing key business developments -
such as added currency pairs, lowered commissions, compliance updates,
educational portal launch and localized payment methods - SeaPRwire provided
ongoing reasons for journalists to cover the organization. This cultivated
organic ambassadorship from reputable finance outlets.
In addition to forex vertical media, horizontal fintech and startup
trades were targeted given the priority to grow consumer familiarity as a
digital-first platform. After assessing past unsuccessful outreach, it became
clear reporters required more meaningful or exclusive angles before committing
coverage. SeaPRwire addressed this through in-depth industry data, commentary
from top company executives, and profiling emerging customer trends.
The stream of timely releases resulted in over 80 media features
within 5 months - putting the brokerage in front of relevant investors -
combined with the brand assets needed to expedite sales cycles. What's more,
the content generated offered collateral for social media, email nurture
streams and paid promotion.
With this momentum, the company filled its strategic communications
pipeline with announcements to sustain traction and accelerate initiatives -
notably around partnerships, awards, CSR, thought leadership and geographic
progress. Within 10 months, website traffic rose over 550%, registered users
over 100%, deposit volume near 200%, and the brand entered 7 new Tier 1 markets
across APAC and EMEA - leveraging media visibility to prepare launch success.
Reflecting on the fast-track growth in metrics, the platform's Founder
& CEO Victor Lee shares, "Thanks to SeaPRwire's financial media
influence, our company has progressed 5 years within 10 months. The recognition
from respected outlets proved immensely persuasive to scale our community,
while boosting search and sharing presence to stand out against big name
incumbents in competitive environments."
Forex trading
platforms Find Their Voice with Media-Empower-Pack
While forex brands may feel equity offerings like pricing and
technology provide adequate competitive separation, Scott explains investment
decisions rely even more heavily on emotional factors and credibility rooted in
public perception. "There needs to be an underlying level of trust and
comfort for new traders to choose a previously unfamiliar company handling
their money and investments," he says.
SeaPRwire unlocks exposure with reporters covering forex - who
prospective customers already turn to daily for insights on the category's
latest developments, innovations and options. Platforms can thereby cut through
the promotional noise as journalists directly endorse their capabilities to
investing subscribers and followers.
Scott continues, "Becoming a go-to industry expert for trade
reporters lays the foundation. But it requires conveying value beyond product
features, and embracing business challenges to differentiate why your model may
better serve traders." This contrast also permits easier commentary
exclusives that motivate pick-up.
For emerging platforms struggling to enter the awareness bubble
despite comparably robust infrastructure, SeaPRwire alleviates those customer
acquisition hurdles through higher perceived validity.
As forex brands weigh their growth workflows, media relations emerge
as the layer complementing rather than competing with paid strategies - a brand
lift that converts and retains better post-signup when backed by editorial
stamps.
FP Markets CFO Peter Wong explains, "We feel SeaPRwire greatly
accelerated user trust through Reuters and Bloomberg coverage - portraying
global competence. But it equally became cost-efficient client acquisition at
scale, delivering higher conversions from our referrer traffic." This
exemplifies the customer funnel flywheel set in motion from brand building
newswires.
Forex Brand
Benefits of Media-Empower-Pack:
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Targeted Distribution: Geo-focused financial press release
distribution to relevant global tier 1 and vertical outlets
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Preferential Placement: Boost online visibility and on-site
positioning with editorially formatted articles
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Context Alignment: Ensure forex-related announcements achieve proper
industry framing
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Message Amplification: Expand reach and impressions via print, online,
broadcasts and multimedia
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Business Leads: Featured contact details and calls to action to
activate engagement
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Investor Signals: Establish legitimacy and gain share of voice to
influence sign up decisions
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Referral Development: Earned editorial links drive direct referral
traffic and keep audiences on site longer
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Competitor Contrast: Proactive media pitching showcases unique
strengths not necessarily visible to investors evaluating options
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Thought Leadership: Position executives as go-to experts for
commentary on financial market conditions
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Organic SEO: Increase search visibility and indexing to surface
content when investors proactively look
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Sales Collateral: Reuse media wins across advertising, email
campaigns, social promotion and partnerships
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Product Foreshadowing: Strategically tease upcoming offerings to prime
user signups in advance of launch
Scott concludes, "SeaPRwire lets forex brands take control of
their media narratives - leaning into developments, milestones and differentiators
that set companies apart. Trading platforms can evolve from passive spectator
to active contributor recognized as progress leaders moving the wider finance
conversation forward with reporters."
Harness the Media
Machine Driving Forex Platform Success
As competition intensifies between forex brokers, SeaPRwire presents
the opportunity to cost-efficiently increase visibility, credibility and user
growth through advanced earned media strategies built for today's digital-first
landscape.
Discover more about SeaPRwire's Media-Empower-Pack and integrated
solutions tailored for forex companies' unique go-to-market hurdles at www.SeaPRwire.com.
About SeaPRwire
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire
distribution services to media relations and marketing communications
professionals. SeaPRwire's platform allows clients to identify key factors of
their press releases and measure meaningful impact. It has a
strong media network in Southeast Asia, indexing news from thousands of
worldwide sources. SeaPRwire's media network support multi-lingual press
release distribution, including English, Chinese, Vietnamese, Thai, Malay, Indonesian,
Filipino and more.
Media Contact
Tina Lee, PR manager
cs@SeaPRwire.com
SOURCE: https://seaprwire.blogspot.com/2023/12/boosting-brand-awareness-how-seaprwire.html
