DURHAM, NC – 17/08/2025 – (SeaPRwire) – In a move poised to redefine the landscape of automotive eCommerce, Kevel, the leader in API-driven ad serving solutions, has announced an exciting partnership with Carwow, the UK’s premier online car marketplace. By leveraging Kevel’s advanced technology, Carwow will enhance and scale its retail media offerings, taking a significant step towards delivering more value to its automotive industry partners. The collaboration signals a broader ambition by Carwow to evolve its advertising platform, expanding the range of formats available to Original Equipment Manufacturers (OEMs) and car dealerships, thus empowering advertisers to reach their target audiences more effectively.
Carwow’s growing presence in the retail media space, coupled with Kevel’s powerful Retail Media Cloud® platform, will enable the automotive marketplace to offer a highly customizable suite of advertising solutions. The partnership will drive greater precision, efficiency, and scalability in Carwow’s advertising model, ensuring that users continue to benefit from an enhanced, personalized car-buying experience. With Kevel’s platform, Carwow will now provide advertisers with new and optimized formats, including native ads, sponsored listings, and targeted offers—all designed to create a seamless connection between advertisers and potential car buyers.
The move also underscores Carwow’s ongoing strategy to evolve beyond traditional display and audience extension ad formats. By integrating first-party data and enhancing audience segmentation, Carwow is positioning itself as a digital leader in the automotive industry, creating opportunities for deeper engagement and more effective advertising.
According to James Avery, Founder and CEO of Kevel, “This partnership marks a monumental shift in the way automotive retailers approach digital advertising. We’re excited to welcome Carwow to the Kevel family and help them build a fully customized advertising network that connects car brands with the right audiences, driving both business growth and improved consumer experiences. Our API-first approach offers unparalleled flexibility, enabling Carwow to tailor its media offerings in a way that aligns perfectly with their objectives.”
The integration of Kevel’s Retail Media Cloud® into Carwow’s platform will facilitate several key innovations that stand to reshape how car buyers and sellers interact in the online space. By incorporating Carwow’s proprietary first-party data, the partnership will allow advertisers to target users with an unmatched level of precision, delivering ads that are not only highly relevant but also aligned with consumer intent at every stage of the car-buying journey. This personalization ensures that users are presented with offers that meet their needs, enhancing the overall user experience while simultaneously driving advertiser success.
Key Benefits of the Carwow and Kevel Partnership:
- Enhanced Targeting Capabilities: Through the use of Carwow’s rich first-party data, advertisers can create highly personalized, hyper-targeted ad campaigns, ensuring that their messages resonate with the right audiences at the right time. This refined targeting strategy is expected to boost campaign performance, leading to increased conversions and higher ROI for Carwow’s dealership partners.
- Expansive Ad Formats: Kevel’s versatile platform enables Carwow to offer an extensive variety of ad formats, including native ads, dynamic listings, and personalized deals, designed to optimize the car-buying journey. With these enhanced capabilities, Carwow can cater to the diverse needs of both advertisers and users, providing a more engaging and informative experience.
- Accelerated Campaign Deployment: Carwow will be able to quickly launch tailored ad campaigns in just 14 days, significantly improving the speed with which they can respond to shifting market trends and advertiser demand. This agility allows for rapid adaptation, ensuring that Carwow stays ahead of the competition in an ever-changing industry.
- Privacy-First Compliance: Carwow and Kevel are committed to ensuring the highest standards of data privacy and security. Kevel’s platform provides a robust privacy-compliant framework, safeguarding customer data while enabling the delivery of powerful, targeted ads. This commitment to privacy will help foster trust with users, which is crucial in the automotive sector.
- Increased Returns on Investment (ROI): Carwow’s new advertising capabilities will lead to more effective campaigns, better engagement, and ultimately, higher returns for their dealership partners. With the ability to track detailed performance metrics, advertisers will have the insights they need to continuously optimize their campaigns, improving their ROI and customer engagement.
Gareth Menton, Head of Product at Carwow, expressed enthusiasm about the partnership, stating, “We’re thrilled to partner with Kevel to take our advertising capabilities to the next level. The flexibility and customization provided by the Retail Media Cloud® will allow us to create a solution that’s perfectly suited to both our brand and the needs of our users. We look forward to exploring how this collaboration will open up new opportunities for growth and innovation in the automotive industry.”
The integration process is already underway, with Carwow and Kevel working closely to implement the Retail Media Cloud® across Carwow’s platform. Over the coming months, the platform will continue to evolve, with additional features and updates set to be introduced in phases. As both companies look ahead, they are committed to delivering a next-generation advertising solution that will shape the future of car buying and digital advertising in the automotive space.
About Kevel:
Kevel is at the forefront of the retail media revolution, providing a powerful, API-first platform that empowers businesses to create and scale customized ad networks. With the Retail Media Cloud®, Kevel offers a flexible and highly configurable solution that allows retailers, eCommerce platforms, and marketplaces to build their own advertising ecosystems while maintaining full control over first-party data. Kevel’s platform supports a wide range of ad formats and advanced targeting capabilities, helping businesses drive performance while ensuring compliance with data privacy regulations. With a diverse portfolio of clients, including global brands in food delivery, automotive, and retail, Kevel continues to lead the way in delivering impactful, privacy-compliant advertising solutions.
About Carwow:
Carwow is the UK’s leading online platform for buying and selling cars, serving over 3.5 million monthly users. By offering expert advice, a wide range of vehicle options, and a network of verified dealerships, Carwow simplifies the car-buying process. The company is committed to improving both the user experience and the advertising opportunities for its partners. With access to industry-leading data, insights, and editorial expertise, Carwow is positioned to revolutionize the automotive marketplace, providing an all-in-one destination for drivers and dealerships alike.
source https://newsroom.seaprwire.com/technologies/kevel-and-carwow-join-forces-to-transform-automotive-retail-media-landscape-with-innovative-advertising-solutions/
