PERTH, AUSTRALIA – 05/08/2025 – (SeaPRwire) – Ben Drew, the former Growth Manager at Google, has taken a giant leap into the world of entrepreneurship with the launch of Chicken Dinner, a revolutionary growth marketing agency. Known for delivering measurable and impactful results, Chicken Dinner aims to break away from the status quo of traditional marketing practices, offering clients a more dynamic, innovative approach to achieving growth. The agency promises not only to drive impressive outcomes but to do so with a refreshing sense of fun and creativity that’s missing from the world of traditional marketing campaigns.
With a distinguished career working across Google’s high-growth client portfolio, Drew has developed an in-depth understanding of the challenges faced by marketers and businesses. He observed a recurring gap in the marketing industry, where many agencies were stuck in their ways, offering outdated strategies that failed to meet clients’ evolving needs. “The marketing world was dominated by stale partnerships, recycled campaigns, and teams that were overwhelmed, leading to a lack of innovation and diminishing returns on investments,” says Drew. “That’s why we created Chicken Dinner – to offer a more effective, creative, and hands-on approach that puts the client’s needs front and center.”
Chicken Dinner has already garnered significant attention and success, securing clients across multiple international markets, including Australia, the United States, and the United Kingdom. The agency’s quiet build phase, which spanned several months, has now culminated in an official launch on July 10. This marks the beginning of an exciting new chapter for the agency, which has quickly gained a reputation for delivering transformative results for its clients. With a growing team of 10 senior marketers, Chicken Dinner is well-equipped to tackle the challenges of scaling businesses and delivering outstanding marketing solutions.
One of the standout features of Chicken Dinner’s business model is its lean, senior team structure. Unlike traditional agencies, where junior team members often handle the bulk of client-facing responsibilities, Chicken Dinner’s approach ensures that clients work directly with senior experts who are not only hands-on but also deeply invested in their success. This flat, collaborative model eliminates the barriers that often stall creativity and innovation, allowing for faster decision-making and a more dynamic approach to solving client challenges.
The agency also places a heavy emphasis on leveraging AI and automation, not as a way to replace human interaction, but to enhance it. According to Drew, “Automation isn’t here to replace human connection – it’s here to amplify it. By automating repetitive tasks, our team can focus more on the human side of marketing: building genuine relationships with clients and diving deep into their business challenges.” This use of automation allows the agency’s experts to spend less time on administrative tasks and more time on strategy, ideation, and fostering client relationships – all key to driving successful marketing outcomes.
The results speak for themselves. In Australia, Chicken Dinner partnered with Duo Tax, a property services company that had hit a plateau with its Google Ads campaigns. After taking a comprehensive look at the company’s advertising strategy, Chicken Dinner’s team was able to make a series of optimizations that led to a staggering 235% increase in ad spend, a reduction in the cost per acquisition from $89 to $69, and an impressive fourfold increase in revenue. This success story is a testament to Chicken Dinner’s ability to identify opportunities, make data-driven decisions, and deliver measurable results.
On the other side of the world, Chicken Dinner worked with PingYo, a loan-matching platform in the U.S. that had been struggling for two years to grow despite spending millions of dollars on Google Ads. The team overhauled the company’s entire account structure, refocused the campaigns, and implemented a data-driven strategy that resulted in a remarkable 4.6x increase in profits. This success lifted PingYo from being an unknown player to the second-largest brand in its industry in terms of market share.
With demand for its services growing rapidly, Chicken Dinner is already planning to expand its presence further. Drew has set his sights on opening a U.S. office in New York within the next two years, and a UK office is also in the pipeline. Despite these international expansion plans, the agency remains committed to its roots in Australia, where its operations continue to serve as a strong foundation for growth.
In summary, Chicken Dinner’s official launch signals a fresh and innovative approach to growth marketing. By focusing on creativity, measurable results, and a lean, hands-on team structure, the agency is redefining what it means to be a marketing partner in today’s fast-paced business environment. For businesses looking to break free from outdated strategies and achieve genuine, long-term growth, Chicken Dinner offers a compelling alternative.
source https://newsroom.seaprwire.com/technologies/ben-drew-launches-chicken-dinner-a-revolutionary-marketing-agency-that-delivers-tangible-growth-results/
