FRANKFURT, GERMANY – 19/07/2025 – (SeaPRwire) – In a strategic realignment that reflects the growing institutional momentum behind Bitcoin, Nakiki SE, a European company with a forward-looking investment vision, has unveiled its intention to become one of Germany’s first publicly listed firms to adopt a comprehensive Bitcoin-only capital market strategy. This initiative signals a transformative shift in the firm’s approach to treasury management and long-term value creation, placing Bitcoin at the core of its corporate identity.
The move is not a surface-level adoption of cryptocurrency trends, but rather a deliberate and philosophical commitment to Bitcoin as a foundational asset. Nakiki SE plans to build a Bitcoin-focused treasury backed by newly developed financial instruments, underscoring its dedication to a decentralized, inflation-resistant, and sovereign financial standard. Unlike companies that treat digital assets as fringe alternatives or speculative holdings, Nakiki is setting out to embed Bitcoin into its financial DNA—eschewing altcoins and opting instead for a laser-focused strategy around Bitcoin’s long-term metrics and utility.
To support this transition, Nakiki SE will establish a dedicated investment committee composed of recognized Bitcoin experts with a track record of thought leadership and operational credibility in the space. The goal of this committee is to steer the company’s treasury operations with prudence, insight, and a firm grounding in Bitcoin economics.
As part of this strategic pivot, Nakiki SE today appointed Marc Guilliard, founder of Bitcoin Hotel LLC, as the company’s new Head of Bitcoin Strategy. The appointment was formalized during a signing ceremony held in Basel, Switzerland, where Nakiki CEO Andreas Wegerich and Guilliard finalized the agreement. Guilliard brings deep sector knowledge and a principled, Bitcoin-maximalist philosophy that aligns with Nakiki’s vision.
Commenting on his new role, Guilliard emphasized the seriousness of the firm’s direction: “This is not a marketing play or an opportunistic crypto experiment. Our focus is singular—transforming the company’s balance sheet around Bitcoin. No altcoins. No token sales. We are measuring success using Bitcoin-native financial metrics: BTC per share, BTC yield, and maintaining an MNAV (Market Net Asset Value) above 1.0 as we pursue targeted BTC accumulation through purpose-built financial tools.”
Guilliard also pointed to a broader shift that is underway in global business strategy. “Just as every serious enterprise today maintains a web presence, every company will, in time, require a Bitcoin strategy. Those who act early stand to gain the most from this tectonic transformation in money and value,” he said.
Nakiki SE’s decision to anchor its future to Bitcoin signals a major step forward for institutional adoption in Europe. With a clear strategic framework, expert leadership, and a willingness to break from conventional asset structures, the company is positioning itself as a Bitcoin-first pioneer in a region that has been cautiously exploring crypto integration.
source https://newsroom.seaprwire.com/technologies/german-firm-nakiki-se-charts-bold-new-course-with-bitcoin-only-treasury-strategy/
