LONDON, – 13/02/2024 – (SeaPRwire) – In a groundbreaking announcement, Crurated, the digital fine-wine community, is introducing an innovative spatial experience designed to immerse Collectors even deeper into the world of wine provenance. Derived from the esteemed “Cru” appellation denoting exceptional wine, Crurated reimagines age-old traditions through the contemporary lens of curation.
Utilizing cutting-edge technology, Crurated unveils a Metaverse tailored for wine enthusiasts of all generations, offering an enhanced journey through the realm of fine wine. Set to debut this spring, the virtual cellar experience allows owners to showcase their prized bottles, expand their wine knowledge, and virtually guide guests through their esteemed collections.
As the pioneer of blockchain-based fine-wine communities, each bottle owned by Crurated members is authenticated with a unique NFT. This blockchain integration traces the wine’s journey from vineyard to Collector, providing a comprehensive record of its history encapsulated in a redeemable asset-backed NFT. By translating this blockchain data into a vibrant virtual environment, Crurated becomes the first company to introduce a real-world asset blockchain-backed metaverse.
Alfonso de Gaetano, the Founder of Crurated, expressed the company’s commitment to nurturing the passion of Collectors through innovative technological advancements. He envisions the metaverse as a transformative platform offering immersive and engaging experiences, departing from traditional wine cataloging methods.
Through a VR headset, owners can access their private wine cellar portal on the Crurated website, with plans to extend compatibility to Apple users via Vision Pro by the end of 2024, promising intuitive and magical interactions.
Constructed on Unreal Engine 5 renowned for its hyper-realistic 3D virtual production, the Crurated Metaverse appeals to a diverse audience across generations, drawing inspiration from Epic Games’ Fortnite.
Looking ahead, Crurated embarks on the next phase of metaverse development, introducing new features and enhancements to elevate the enjoyment of fine wine. Beyond wine, the company expands its offerings to include premium spirits, aligning with its core principles of connection, collection, and celebration. The Crurated Metaverse marks the initial step in this ongoing journey of innovation and community building.
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