HO CHI MINH CITY, Vietnam - SeaPRwire, the leading press release distribution platform in
Southeast Asia, has launched new PR solutions tailored to the needs of
Vietnamese consumer brands in home & personal care categories seeking to
engage mainstream audiences.
Consumer demand for health, hygiene and cleaning products continues
growing rapidly across Vietnam - projected to reach over $9 billion USD by 2025
according to Euromonitor.
Yet inconsistent messaging and media splinteration often inhibits
household names from connecting with audiences to drive awareness amid swelling
market noise.
SeaPRwire's integrated newswire packages
combine strategic narrative creation, targeted distribution and campaign
analytics to help Vietnamese brands cut through clutter and quantify public
relations return-on-investment.
In an interview, James Scott, SeaPRwire's Chief Strategy Officer,
explained how customizing content and syndicating across relevant local
publishers empowers brands to shape conversations with Vietnamese consumers.
Vietnam's Complex
Media Landscape
While greater internet connectivity expands Vietnam's addressable
market, unequitable access still concentrates readers among a handful of
national publishers.
Scott advises brands combine mainstream outreach with vertical trade
coverage and niche bloggers to ensure wide receptivity.
"Blanketing releases randomly dissipates impact," cautioned
Scott. "Precision delivery to outlets aligned with products' positioning
keeps messaging consistent while still reaching both general and specialized
audiences."
SeaPRwire's platform allows creating targeted media lists filtering by
key demographics and content categories - optimizing exposure.
Culturally-Relevant
Messaging
Resonating with Vietnam's population also requires nuanced
communications catering to underlying psychosgraphics.
"High context cultures prefer subtlety - explicitly calling out
product benefits seen as hyperbole falls flat," Scott explained.
"Creative narratives indirectly highlighting value and significance based
on cultural cues perform much stronger."
For example, branding campaigns for laundry care products emphasizing
family joy outperformed those focused on efficacy metrics alone by 32%.
SeaPRwire leverages years of regional insights to craft announcements
tailored for maximum local uptake.
Results Tracking
for Optimizing Strategy
With so many variables at play, monitoring analytics provides the
feedback loop to hone approach over time.
Beyond vanity metrics, Scott advocates tracking website visitors,
social mentions and sales metric movements relative to release pick up to gauge
real effectiveness.
Early data from SeaPRwire's home & personal care launch partner
Masan Consumer demonstrates the impact - with 2X more media mentions, a 17%
uptick in site traffic and 9% increase in conversions after 3 months
collaborating.
"Reliable analytics reveal what Vietnamese media and in turn
consumers actually respond to - enabling brands to double down on what
works," concluded Scott.
About SeaPRwire
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire
distribution services to media relations and marketing communications
professionals. SeaPRwire's platform allows clients to identify key factors of
their press releases and measure meaningful impact. It has a
strong media network in Southeast Asia, indexing news from thousands of
worldwide sources. SeaPRwire's media network support multi-lingual press
release distribution, including English, Chinese, Vietnamese, Thai, Malay, Indonesian,
Filipino and more.
Media Contact
Tina Lee, PR manager
cs@SeaPRwire.com
SOURCE: https://seaprwire.blogspot.com/2024/01/seaprwire-introduces-vietnamese-press.html
