SINGAPORE - As cryptocurrencies cement themselves in mainstream
finance, PR and communications
strategy is proving vital for crypto brands to cut through the noise. Yet
limited media familiarity with blockchain technology coupled with marketer
inexperience often dampens results.
To empower crypto platforms, SeaPRwire, the leading press release distribution platform,
outlined 7 tips to optimize awareness campaigns based on analysis of
top-performing projects.
In an interview, James Scott, SeaPRwire's Chief Strategy Officer,
explained how crypto press releases is
no longer optional, but essential to engaging investors, customers and
partners. By taking a strategic approach, blockchain brands can improve trust
and accelerate adoption.
"2021 saw crypto explode into public consciousness - but
misunderstandings still abound," remarked Scott. "PR bridges
knowledge gaps on how tokens work while conveying thought leadership. Our data
shows crypto campaigns attaining 3X the visibility and traffic of broader
fintech when executing proven tactics."
SeaPRwire studied hundreds of crypto
PR launches over the past two years to benchmark strategy, messaging
resonance, media & influencer
preferences and content performance.
Here are 7 key learnings:
1. Lead with
Education
Despite meteoric growth, cryptos perplex most beyond Bitcoin. Savvy
brands lead with education by translating complex capabilities into
understandable consumer and business benefits.
"Explaining tokenization, wallets, consensus mechanisms or DAOs
before raison d'être leaves audiences cold," Scott said. "Focus first
on the problems Web 3.0 solves then technical details become credible versus
alienating."
2. Get Visual
Visual assets grab attention while conveying technical concepts and
ecosystem interactions that words alone fail to capture.
Infographics, animated videos and diagram snippets within press
releases boost comprehension and social sharing by nearly 150% according to
SeaPRwire's analysis.
3. Cultivate
Credible Advocates
The loudest crypto cheerleaders often lack nuance while critics
highlight risks without balance. Scott advised cultivating credible third-party
validation.
"Refreshing voices from leading analysts, academics and
journalists carry much more weight versus self-serving hype."
He added that data-backed findings and customer case studies also lend
authenticity.
4. Align with
Current Events
Viewing announcements through the lens of larger cultural moments
confer relevancy. Crypto donations supporting disaster relief or climate
research integrate purpose while highlighting real-world utility.
5. Segment
Influencers
Rather than chasing celebrities, Scott suggested niche
micro-influencers aligned to brand personas.
"An endorsement from obscure crypto-Twitter personalities seems
insignificant but niche credibility and engaged followers drives more
conversions than household names lacking context."
6. Optimized
Distribution
To break through, SeaPRwire implements a staggered approach across
wires, online newsrooms and manual outreach coupled with follow-ups.
"We strategically sequence targets balancing tier-1 outlets and
crypto-specialists then track, analyze and optimize flow based on
performance," Scott added.
7. Monitor
Sentiment
With crypto volatility also comes fast changing optics. Track
commentary momentum across media, influencers and social channels with
listeners tailored to brands and spokespersons.
"Uptake velocity indicates interest while sentiment flags
perception issues needing course correction," Scott said. "Buzz
volume and quality provide early warning signs to guide PR priorities."
Cryptos now compete with public brands demanding commensurate
communications strategy. By taking a targeted, orchestrated approach, SeaPRwire
has helped crypto leaders land features in CNBC, Yahoo Finance, Business
Insider and other top-tier outlets plus drive 2X more referral traffic.
"Earned media builds credibility vital for growth,"
summarized Scott. "With the right messaging and distribution, crypto PR
accelerates adoption by increasing understanding, trust and excitement."
To learn more about SeaPRwire's integrated crypto PR solutions visit: www.SeaPRwire.com
About SeaPRwire
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire
distribution services to media relations and marketing communications
professionals. SeaPRwire's platform allows clients to identify key factors of
their press releases and measure meaningful impact. It has a
strong media network in Southeast Asia, indexing news from thousands of
worldwide sources. SeaPRwire's media network support multi-lingual press
release distribution, including English, Chinese, Vietnamese, Thai, Malay,
Indonesian, Filipino and more.
Media Contact
Tina Lee, PR manager
cs@SeaPRwire.com
SOURCE: https://seaprwire.blogspot.com/2023/12/seaprwire-outlines-7-key-strategies-for.html
