The Media-Empower-Pack includes global press release distribution to
over 8,000 media outlets and industry contacts, with support for multimedia
content and unlimited word count. Press
releases can be published in 17 languages, including English, French,
German, Traditional Chinese, Simplified Chinese, Japanese, Korean, Vietnamese,
Indonesian, Filipino, Malay, Thai, Italian, Russian and more.
A key component of the Media-Empower-Pack is SeaPRwire's proprietary
media database that is updated in real-time. Customers can click on individual
contacts to view their information such as name, phone number and email address
to enable highly targeted outreach. The system also allows users to create and
manage custom media lists tailored to their company's needs that can be edited
or merged as required.
"Earned media is one of the most effective ways to improve brand
visibility and website traffic, but it requires a strategic approach based on
high quality content and relationships with media contacts," said James
Scott, Chief Strategy Officer at SeaPRwire.
"Our Media-Empower-Pack equips companies with the tools and
information they need to successfully secure media coverage in the Japan market and
maximize return on their marketing spend."
Advanced Metrics
for Measuring Success
The Media-Empower-Pack comes with SeaPRwire's proprietary analytics
dashboard that tracks press release performance in real-time across hundreds of
online news outlets. The detailed tracking reports show pick-up by media
outlets and engagement metrics, allowing customers to quantify results.
"One area we see companies struggle with press releases is
measuring success beyond vague 'improvements' in brand awareness,"
explained Scott. "Our advanced tracking technology gives definitive
metrics on online visibility, website traffic, backlinks and more."
According to Scott, SeaPRwire customers using the Media-Empower-Pack
have achieved impressive results when targeting the Japan market:
l
Increased pick-up by Japan-based media outlets by 42% year-over-year
l
33% higher website referral traffic from media outlets
l
15% more backlinks earned per press release
"For companies serious about expanding their presence in Japan,
an effective earned media and PR strategy is critical," said Scott.
"Our tools provide the visibility and metrics needed to justify the
marketing spend and dial in campaigns over time."
Strategic Press
Release Writing & Distribution
While having the right tools is important, creating compelling content
that resonates with media outlets and industry influencers is what ultimately
drives success.
As part of the Media-Empower-Pack, SeaPRwire offers professional press
release writing and strategic distribution services to ensure content hits the
mark.
"We work closely with our customers to understand their target
audience, brand positioning and what makes their product or service
unique," Scott explained. "With this insight, our writers craft
engaging press releases optimized for search and built to earn media pick
up."
Once the press release is complete, SeaPRwire leverages its past
performance data and proprietary algorithms to determine the best distribution
strategy.
"Sending a press release out to every outlet often dilutes the
results," said Scott. "We take a targeted approach, distributing to
the media contacts and industry lists most likely to pick up the news based on
past success."
Long Term Brand
Building Through Earned Media
While press releases can drive immediate visibility and website traffic
gains, they also serve an important long-term brand building function.
"Think of earned media exposure as making deposits into your
brand equity account over time," Scott suggested. "Consistent
high-quality coverage builds authority and trust - which pays dividends for
years."
Scott pointed to a recent example, SpotMix, a Singapore-based music
distribution startup that utilized SeaPRwire's services to boost visibility in
Japan over the past 2 years.
"In 2021, SpotMix had virtually no brand recognition in Japan.
But through consistent earned media exposure from press releases and strategic
outreach, they are now viewed as an industry leader."
The company's steady media coverage and growing brand cache enabled
SpotMix to raise $15 million USD in a recent Series B funding round from JAFCO
Asia, an influential Japanese VC firm.
"This funding round underscores how vital earned media is, not
only for lead generation, but for establishing credibility with stakeholders
like investors and partners," explained Scott.
"Our Media-Empower-Pack ensures companies have the tools and
support in place to maximize earned media results today while building an
authoritative brand presence over time."
To learn more about SeaPRwire's integrated solutions visit: www.SeaPRwire.com
About SEAPRWire
SEAPRWire (https://www.seaprwire.com/) is a leading global provider of wire
distribution services to media relations and marketing communications
professionals. SEAPRWire's platform allows clients to identify key factors of
their press releases and measure meaningful impact. It has a
strong media network in Southeast Asia, indexing news from thousands of
worldwide sources. SEAPRWire's media network support multi-lingual press
release distribution, including English, Chinese, Vietnamese, Thai, Malay,
Indonesian, Filipino and more.
Media Contact
Tina Lee, PR manager
cs@seaprwire.com
SOURCE: https://seaprwire.blogspot.com/2023/12/asian-tech-startups-target-japan-market.html
