CHICAGO, IL – 02/05/2025 – (SeaPRwire) – In a world where digital innovation is reshaping nearly every aspect of consumer life, even the most routine stops—like filling up your gas tank or grabbing a snack—are being reimagined. One company at the forefront of this transformation is Rewards, Inc., which has introduced a novel concept that merges the tangible charm of collectible scratch cards with the cutting-edge security of blockchain technology. This isn’t just a gimmick—it’s a bold new direction for customer engagement in the retail and convenience store landscape. At the center of this shift is the company’s groundbreaking, patent-pending NFT Scratch Card Collectibles program: the first initiative to seamlessly connect a physical scratch card with a secure digital experience powered by cryptographic encryption.
Launched across gas stations, convenience stores, grocery outlets, and liquor stores throughout the United States, the program is already showing signs of rapid adoption. Unlike traditional lottery scratch cards, which offer a one-time gamble, Rewards, Inc.’s product delivers an enduring and regulated experience rooted in digital ownership. Through the use of proprietary blockchain-backed systems, each scratch card unlocks a unique non-fungible token (NFT) that is permanently stored on a decentralized ledger. This ensures authenticity, ownership, and long-term value—traits that are reshaping the traditional collectible model.
Engaging the Everyday Shopper with Innovation and Excitement
Imagine you’re pulling into a service station, tired from a long drive. As you pay for your fuel or grab a coffee, your eye catches a brightly colored scratch card near the register. Priced modestly and designed for impulse appeal, the card offers more than a fleeting thrill—it’s a ticket into a broader digital collectible ecosystem. Retailers who have introduced these cards report foot traffic increases of up to 6%, with many customers returning regularly to chase new designs and rare digital assets.
“Gas stations and convenience stores thrive on high-frequency, low-duration engagements,” said Salvatore DiBenedetto, President of Rewards, Inc. “With our NFT Scratch Cards, we’re enhancing that interaction with a layer of discovery, ownership, and tech-enabled excitement. It transforms a habitual purchase into an experience—and one customers want to repeat.”
A New Category: Collectibles with Utility, Not Chance
This initiative stands apart from gambling-based products by eliminating the element of chance that typically defines scratch cards. Instead, every card offers a deterministic outcome: access to a blockchain-verified digital asset. These assets, represented as NFTs, can be stored, displayed, or traded using Rewards, Inc.’s proprietary digital platform. Each digital collectible is backed by the company’s multi-patented cryptographic technology, which guarantees security, prevents duplication, and protects the consumer’s digital identity.
The demographic appeal of the program is impressively wide. Teenagers are drawn to pop culture-themed collections, while adult collectors appreciate the rarity and traceability of blockchain-secured items. Even seniors are embracing the new format, intrigued by the idea of physical items that connect to digital value.
Boosting Margins in Retail Environments
For retailers, vending operators, and franchise managers, the program presents a high-margin, low-maintenance opportunity. The cards are inexpensive to produce and easy to merchandise, with strong visual appeal that fits seamlessly into existing point-of-sale layouts. According to pilot programs in cities like Milwaukee, Wisconsin, the scratch cards are outperforming traditional impulse items—including energy drinks—in both sales velocity and repeat purchase behavior.
“Customers grab one card, then come back the next day for more,” said one convenience store owner in Milwaukee. “The buzz is real, and the margins are better than almost anything else we sell.”
First in the World: A Blockchain-Connected Scratch Card Platform
This isn’t just another retail novelty—it’s a technological milestone. Rewards, Inc. has created the world’s first blockchain-integrated scratch card platform, where consumers can claim, view, and manage their NFTs in a user-friendly interface. Each physical card includes either a scannable QR code or a digital key, which links directly to a secure cloud wallet hosted on the company’s blockchain infrastructure. Transactions are transparent, tamper-proof, and backed by advanced encryption protocols.
The system is designed with scalability in mind. It supports not only consumer use but also broader licensing and customization for global brands. Limited-edition releases and branded partnerships are already underway, with the cards evolving into marketing tools as well as collectibles.
A Licensing Model Built for Global Reach
Rewards, Inc. isn’t stopping at domestic distribution. The company is actively engaging with entertainment studios, consumer goods brands, and global retail chains to license its platform. The flexibility of the NFT Scratch Card model makes it ideal for co-branding with loyalty programs, film franchises, sports teams, and regional campaigns. Whether it’s a card tied to a blockbuster movie release or one redeemable for fuel points, the customization options are endless.
Ongoing discussions with international partners point to strong interest in bringing the concept to markets in Europe, Asia, and Latin America. With its turn-key licensing platform and proven encryption security, Rewards, Inc. is preparing for a full-scale international rollout that could redefine collectibles on a global stage.
Revolutionizing Retail Through Cryptography
At the core of this innovation lies the company’s commitment to secure digital engagement. Rewards, Inc. holds multiple U.S. patents in cryptographic and encryption technology—intellectual property that underpins the security and trustworthiness of the NFT Scratch Card program. This robust technological foundation positions the company not only as a retail disruptor but also as a global leader in applied cryptography and blockchain commercialization.
Creating Moments That Matter
More than just a product, the NFT Scratch Card initiative is a cultural shift in how people interact with retail environments. “We’re not just distributing cards,” said DiBenedetto. “We’re creating emotional moments that bridge physical and digital realities—moments that connect people, spark curiosity, and inspire collection.”
With its innovative blend of blockchain, retail engagement, and collectible culture, Rewards, Inc.’s NFT Scratch Cards are igniting a new era for the convenience economy—one where even the smallest transaction can unlock lasting value.
For licensing inquiries or to learn more, visit https://scratch.cards or email press@scratch.cards.
About Rewards, Inc.
Rewards, Inc. is a U.S.-based leader in blockchain encryption and cryptographic innovation. With multiple patents and a deep focus on secure digital infrastructure, the company is pioneering the next generation of retail collectibles through its NFT Scratch Card Collectibles program.
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